Hall of Fame football legend Joe Namath, has returned to his former brand partner, Brute, for a digital video, titled “Interview with a Legend,” on the brand’s Facebook channel, The BRUT News Network (BNN).
Namath’s last commercial for the brand was 25 years ago. This time, the retired Super Bowl III MVP turns on his “Broadway Joe” charm through the digital media platform, created by BRUT, which features Internet videos along with commentary on hot topics and discussions via two “guys’ guys” hosts in their garage, turned studio.

For “Interview with a Legend,” BNN co-host Bob interviews his hero, discussing all things football including the recent fines for excessive contact, favorite career memories, the differences between today’s sport and the games of the past, and predictions of how the NFL may change in the future.

“We are thrilled to work with the legendary Joe Namath again,” says Rick Cutler, director of marketing, Idelle Labs, Ltd. “As one of our original spokespeople, it is exciting to now integrate him into our social media efforts. Since the beginning of our partnership, he has truly represented BRUT’s positioning as the ‘Essence of Man.'”

The “Interview with a Legend” episode featuring Joe Namath aired on November 17, on the BRUT News Network on www. Facebook.com/BRUT.